September 2014 to present Freelance CD and writer - Australia
Assists agencies and small businesses to achieve success through creative ideas in advertising and marketing. Encompassing a broad
range of content creation, writing the way it should be (without AI), directing creative with real intelligence, not artificial.
January 2011 to September 2013 Leo Burnett - Regional Executive Creative Director, Dubai / Lower Gulf
Looked after Dubai, Qatar and Oman offices. Clients: du (Telco), McDonalds, GM, Samsung, Citibank,
Dubai International Film Festival, Fox, Nat Geo, Nawras (Telecom), Bel Cheeses, Rainbow Milk.
December 2008 – November 2010 BBDO – Creative Director Proximity, Dubai and Melbourne
Integrated and Digital Creative Director looking after many clients including Emirates, Pepsi,
Pepsi Snacks (Doritos, Cheetos, Lays), P&G (Gillette, Venus, Braun), National Bonds and Barclays in Dubai.
NAB, Yellow Pages, Sensis and Mercedes Benz in Melbourne.
January 2007 – November 2008 Tequila – Creative Director, Sydney
Primarily responsible for St.George Bank acquisition and loyalty campaigns. Clients included eBay, Nissan, Sydney Morning Herald, Absolut Vodka, Brown Brothers Wines, Singapore Airlines, Colgate to name a few. Helped agency to become B&T Agency of the Year.
January 2004 – January 2007 Lowe Hunt – Integrated Creative Director
Direct & Digital Creative Director of the LYNXjet integrated campaign, winner of 9 Cannes Lions in 2006, One Show, D&AD silver finalist, Echo “Henry Hoke” award, ADMA Grand Prix (among many others). New business wins included American Express, Stamford Hotels. Significantly grew major pieces of business on Coke, Unilever and Johnson & Johnson. ADMA Chairman of Creative Judges and Cannes Lions Direct International judge in 2005. Caples and Award award judge 2006. The agency won the B&T Creative Agency of the Year as well as the Campaign of the Year.
January 2003 to January 2004 Creative Director iLeo (Leo Burnett)
Created the Virgin Credit Card Plastic Surgery launch campaign which was the most successful credit card launch ever seen in Australia. AdNews Sales Promotion Agency of the Year/Highly Commended in the Direct Marketing division. Grew the business by 56% in the year. Won 14 out of 15 creative pitches including Virgin Credit Card, Guinness, Bundy Rum, Lipton, Sunsilk, Omo and RTA, along with large organic growth from Canon, Landcom and Subaru.
August 1995 to November 2002 Creative Director Wunderman
Clients included IBM, Citibank, Foxtel, Ford, Jaguar, SAS, Art Gallery Society, Virgin Mobile and EnergyAustralia.
National Creative Director (Jan 2001 to Nov 2002). Looked after both Sydney and Melbourne offices.
January 1994 to July 1995 Ogilvy & Mather Direct - Creative Director, Wellington NZ
Clients included Telecom New Zealand, BP, ECNZ (electricity commission).
October 1989 to December 1993 Freelance CD and writer
Four years with a thriving freelance creative business of my own. Worked on State Bank of NSW,
Telstra (Corporate and Government), Medibank Private and Bank of NZ.
February 1987 to July 1989 Christian Brann Direct – Copywriter
Got my start as a copywriter working on clients such as Capita Finance, Westpac,
Panasonic, Imagineering and Epson.